WEB 2.0
What is Web 2.0?
Perhaps you’ve heard the term Web 2.0. What is it and what does it mean for you, the web entrepreneur, or as we say in the modern era, webpreneur? Web 2.0 isn’t a new technology or development of the Internet per se, but an evolution in web design. And while some applications and platforms may be gearing up for a 3.0 version, the verdict is still out on whether or not it will offer anything significant.
If you’ve ever been on Facebook or MySpace or another social networking site, then you’ve encountered Web 2.0. A website that allows visitors to interact with one another, or within the site itself, is considered a Web 2.0 platform. If you’re offering a website that simply lists information for passers-by, then you are running a static site.
So what’s the advantage of having an interactive Web 2.0-based site? It’s simple, really. When people can have a place to go to connect with others, their friends, people who share similar interests, family, then they are more apt to come back and visit the site on a regular basis. What this means is that when you generate more regular visitors to your website, you can be more effective in marketing efforts. Marketing on the web is the key to making money online.
The term Web 2.0 came from an idea generated by Tim O’Reilly and MediaLive International. After the ‘dot-com’ bust of 2000, some people believed that the Internet had outlived its usefulness. O’Reilly and company believed otherwise and that what would develop from this crash would be a new version of the web. The companies that survived the crash shared common characteristics and the Web 2.0 generation was born.
Perhaps one of the most significant shifts, and evolution of web marketing, has to do with search engine optimization. Before the dot-com bust, domain names were the driving force for search engines. Since Web 2.0 developed, keywords have become more important in being placed at the top of search engines. Blogging has taken hold and interactive sites, such as Wikipedia, have replaced traditionally published ideas.
Average web surfers soon found that they could interact with websites, post opinions, connect with people, and share ideas. This was a major change from simply gathering information online.
What this means for the average webpreneur today is that your website, or your methods of getting your message out to the world, should include some interactive methods that will draw people to your site, your product, service or idea. Is it important to fully understand the dynamics of Web 2.0 in order to succeed with an online business? No. But it certainly can help to understand how it differs from the traditional, static web-based models of yesterday so you can move ahead into tomorrow and be successful at whatever idea you have to share with the world.
Dedicated To Your Success!
Kameron George
Discover The Best PPC | Pay Per Click Advertsing Methods Here
